buybuy BABY is America's leading specialty retailer for baby registry and infant to toddler merchandise. Founded in 1996 and acquired by Bed Bath & Beyond in 2007, buybuy BABY has grown into 135 stores across the US and Canada and holds a strong ecommerce presence, buybuybaby.com. buybuy BABY prides itself in being the only major retailer in its space with brick & mortar stores with exceptional customer service and expertise, coupled with the largest assortment and products from the top baby brands. buybuy BABY is uniquely positioned to be the brand which helps families welcome every little step.
The company is amid an enterprise-wide transformation to rebuild its authority in all things baby while increasing loyalty and customer life cycle through deeper and more meaningful connections with parents; a digital-first, omni-always shopping experience and a modernized registry experience.
The Marketing Associate, Integrated Marketing is responsible for supporting omni-channel integrated marketing initiatives and campaigns for buybuy BABY. The ideal candidate will hold strategic and operational responsibilities across all channels including web, print, email, and digital; including but not limited to planning, concepting, item selection, merch coordination, creative collaboration, execution and post-event evaluation. The role will report to the Sr. Manager, Integrated Marketing.
WHAT YOU'LL BE DOING: Seeking a Marketing Associate, Integrated Marketing who will support omni-channel integrated marketing initiatives, campaigns and special projects for buybuy BABY.
Develop a strong understanding of the buybuy BABY brand and the BABY Registry business to support the overall strategic development and implementation of integrated marketing campaigns.
Assist the Senior Manager in building omni channel marketing plans for campaigns as well as special projects and Registry initiatives across mediums of web, print and email.
Develop strong relationships and cross-functional influence with internal and external teams to drive collaboration on marketing programs. Effectively and proactively communicate with partners. Ensure clear understanding of marketing goals and campaign objectives.
Support the team in monthly campaign and promotional planning.
Partner with creative, production, operations and CRM teams to deliver targeted compelling messages that drive sales and customer response.
Execute full cycle marketing creative process of briefing, reviewing proofs and final approvals; subsequently partnering with relevant teams to get creatives in market
Address and resolve production issues, timing conflicts etc. devise solutions and communicate the same to key stakeholders.
Provide reporting/measurement/analysis of marketing campaigns, programs and initiatives to develop facts and tools that assist with future planning and decision-making.
Support testing initiatives across channels including print optimizations, email personalization and audience segmentation.
Monitor and report competitors' marketing and sales activities. Keep a pulse on industry marketing and retail trends and constantly be thinking of ways to enhance buybuy BABY's offerings to remain relevant and innovative in the market.
Ensure adherence to process to maintain accuracy of communication and quality of marketing outputs.
Effectively manage daily administration tasks.
WHAT'S REQUIRED TO APPLY:
The successful candidate will bring the following proficiencies and capabilities:
Bachelor's degree with Marketing focus.
Minimum 3 years marketing experience within a retail or other fast-paced setting.
Basic understanding of trends and best practices across all marketing channels. Campaign planning or omni-channel marketing experience preferred.
Highly motivated, proactive, resourceful and results-oriented individual with a high level of enthusiasm and passion for retail marketing.
He/she will want to work in a fast-paced and challenging environment and will be willing to “pitch in” to help with ad hoc tasks within both the marketing team and other departments.
Ability to learn project management tools and data management programs
Strong verbal and written communication skills, including the ability to influence and persuade others with diplomacy and tact; work with numerous partners of differing levels, flexing interaction style as required.
Strong problem-solving skills demonstrating creative and resourceful thinking.
Excellent judgment and decision-making skills; ability to work independently.
Exceptional organizational skills and attention to detail.
Ability to multi-task responsibilities and tasks simultaneously and to complete projects efficiently and accurately.
Proficient in Microsoft Office programs, including Word, Excel, and PowerPoint and project management tools (e.g. Workfront, Smart Sheet, Appian, JIRA).
An Equal Opportunity Employer
It is the policy of Bed Bath & Beyond Inc. to recruit, hire, train, promote, transfer and compensate our associates and provide all other conditions of employment including Company sponsored events without regard to race, color, creed, religion, national origin, age, sex, gender identity, genetic information, marital status, lawful alien status, sexual orientation, physical or mental disability, citizenship status, veteran status, employment status or any other basis prohibited by applicable law.
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