CWT is dedicated to helping its clients realize the greatest possible value from their investment in travel through increased cost savings, outstanding customer service and greater spend control. For small businesses, medium-sized enterprises and multinational corporations, major conglomerates, and governments, CWT provides a combination of industry-leading booking technology, travel management consulting expertise, strategic sourcing and supplier negotiation support and customer service available around the world, around the clock, online and offline.
The Engagement Manager offers strategic, consultative, tailored support across CWT's client and prospect segments and geographies for our acquisition and retention efforts. In collaboration with the Opportunity Owner (sales or retention VP/Sr. Director), they lead the "bid team” by overseeing the strategic messaging and writing/positioning of our tailored value proposition - making sure it speaks to the value CWT delivers to the customer/prospect.
The Engagement Manager works closely with the opportunity owner and creative partners to set the strategy for the visual design of bespoke materials that will have the greatest impact within branding standards and leads the development of the storyboard and all strategic components of the bid, and oversees the finalization of client-facing materials.
The Engagement Manager is an innovative thinker, actively sharing experience and information with peers and across accounts to enhance the effectiveness of our sales process and achieve CWT's aggressive sales and retention goals.
Job responsibilities include:
Ownership of the end-to-end deal including executing on client-specific deliverables and requirements • Manage delivery of all deliverables to key internal/external milestones and project plan (RFI/RFP, proposals, presentations, microsites, site visits and other retention/sales-related materials)
Strategic consulting to raise the bar on CWT's message and positioning, and ensure they align to client priorities and differentiate CWT for success • Provide insight and consultation to opportunity owners to identify most impactful deliverables and channels.
Partner with creative team to transform a value proposition into impactful creative design and bring our visual assets to a new level • Develop written components, including strategic, persuasive content to reflect overarching, client-specific messaging. Work to weave storyline into RFP as appropriate and identify areas requiring high levels of customization • Synthesize and position appropriate product and prospect/client information to articulate a tailored vision/value proposition through compelling, customized proposals and visuals • Differentiate CWT and ensure that we clearly demonstrate an understanding of client/prospect's needs and business model
• Strong written/verbal communication skills • A broad understanding of business and business models • Sophisticated analytical and conceptual thinking skills and business and strategic acumen. • Ability to work effectively both autonomously and collaboratively with individuals across all levels of the company • 5+ years' experience in marketing, sales or client management with demonstrable results • Exposure to and understanding of the RFP process • Ability to work with a content management database • Industry experience not required but preferred
Previous experience in a specific bid writing, bid management or similar position is considered essential for this position. Previous experience in the use of RFP automation tools such as Upland Qvidian, and/or graphic design software such as the Adobe suite is considered highly advantageous.
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