Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 80,000+ colleagues around the world are key to the success of our business. Great people and great brands. That's who we are.
Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way. It's time for you to Make It with Mondelēz International.
You'll put our customers at the heart of our business. By building strong relationships with every customer, big or small, you'll help Mondelēz International become the supplier of choice and ensure we deliver world-class execution of our business plans in every store.
Lead Shopper Insights & Category Management
The Lead is responsible for leading shopper-focused business analysis, insight discovery, and strategy development to deliver Mondelez International' and customer's
business objectives in support of the Joint Business Planning process used by our customer teams. The Lead will also be responsible for providing strategic thought leadership to the Sales Organization and customers on the identification of opportunities as we strive to lead the future of snacking. The person in this position will have in-depth knowledge of customers and the buying dynamics and motivations of their shoppers. The position has shared accountability for business results and building and developing increased knowledge of SI within Sales and Category Management. The Lead excels in the integration of customer, consumer, and shopper/consumer information to build knowledge and insights that can be used to improve business performance.
Successful candidates will have deep expertise in understanding the analysis of household panel data and can apply buying dynamics of a customer's shoppers and customer specific consumer research to selling situations. He/She will also have the ability to direct and apply custom research that enhances insight into shopper and consumer motivations and needs and the ability to integrate information in a way that deepens understanding of the shopper and the category
The Lead will also demonstrate an ability to manage and develop people through coordination of business information application and insight development planning and training, continually working to improve the value of shopper insights to the Company.
Serve as the primary custom research lead for US Sales, including managing all projects related to focus groups, shop-alongs/ethnographies, surveys, and other custom methodologies (40%)
- Coordinate all aspects of custom research delivery, from establishing the objective of the project, coordinating all details of the project, and delivery of the final presentation
Translate research findings into actionable shopper marketing strategy and in-store tactics
Elevate focus from Brand to Total Snacking, inclusive of new segments
Improve the capabilities of the Sales organization regarding shopper insights by strengthening relationship with field Category Management teams (20%)
Provide strategic thought leadership
Develop the ability to anticipate opportunities
Develop proactive shopper analysis focused on key topics
Mine multiple sources of data to create a holistic picture of the shopper and expertly integrate these data sources into a compelling, visually powerful presentation
Drive the development of the one true meaningful insight for every project
Lead efforts around sharing “insights of the month”
Develop customized shopper/customer selling stories anchored in Demand Spaces (15%)
Strong expertise in building a compelling selling story via insights
Champion usage of Shopper Track custom survey (15%)
Manage vendor relationship; Update survey on-going
Develop complete expertise in IBM software needed to analyze survey results with complex combinations
Support US training efforts around the Shopper (10%)
5S, Shopping Matters, etc
Become the Nielsen panel data “go to” expert
Strong problem-solving capability.
Strong quantitative analysis (syndicated data knowledge) and custom research experience.
Demonstrated ability to uncover strategic opportunities for growth.
Demonstrated ability to influence business partners through integrated view of the business and application of business judgment.
Able to develop consumer insights and apply those insights to drive business results.
Strong industry / sales knowledge with emphasis on category and space management.
Solid organization, project management and planning skills.
Strong written / oral communication skills.
Ability to work in a dynamic environment.
People management experience and skills.
Influencing and negotiating skills convincing individuals to take action based on shopper insight.
Relationship building with cross functional resources e.g. Planning, Customer Business Teams, CIS/Marketing teams, enables development of strategic planning and execution skills.
Enhanced project management skills through quantity and diversity of projects led, use of resources etc.
Further development of people management skills via training and development of direct reports, conducting performance reviews and working development plans, enriching roles and responsibilities, backfilling open positions.
Enhanced insight development skills.
Stronger written / oral communication skills
Bachelor's degree required.
- 10 -15 years experience in CPG Insights
- Minimum 3 years people management experience
- Minimum 8 years Shopper Insights and Category Management
Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.
Apply on company website