Taylor Morrison Job - 34571361 | CareerArc
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Company: Taylor Morrison
Location: Frisco, TX
Career Level: Mid-Senior Level
Industries: Construction, Housing, Real Estate

Description

As a Senior Strategic Marketing Manager working for Taylor Morrison you will source and analyze data from competitive shops and internal sources to provide recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.

Job Details

We trust that as a Senior Strategic Marketing Manager you will: (responsibilities)

  • Evaluation and Recommendations on existing Community Positioning
  • Monthly completion and assessment of resale data for each MSA and community
  • Regular field time - Keep a pulse on the market by shopping competition (collect front line intel on market shifts/rumblings, consumer preferences, specification levels).  This can range from troubleshooting problematic communities, or collecting drivers of success to replicate
  • Monthly completion and assessment of CMA's (Competitive Market Assessment) for each community
  • Monthly positioning reviews with Division President and Ops team
  • Evaluation and recommendations on future Community Positioning
  • Consumer Group wants/needs identified through Focus Groups
  • Fieldwork- site and competitive evaluations
  • CMA completion and discussion with Division President and Ops team
  • Community design, floor plans, specifications, that culminate in Pace and Price forecasts
  • Resale analysis completion and discussion with Division President and Ops team
  • Portfolio Investment Committee (PIC) submittal reports.  Sourcing data, pulling together the business case of what the benefits are purchasing this property and who are the customers
  • Review of competitor land closings and anticipated positioning and communicate as appropriate
  • New Product - Provide programming guide and actively participate in charrette process
  • Strategic Plan Development and Evaluations: Identifying Consumer Group and Submarket Opportunities
  • Source data and create output (charts, graphs, maps) to easily communicate massive amount of data
  • Assess the key components of Macro Market data and communicate implications
  • Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)
  • Communicate key findings in written (PowerPoint) and verbal form
  • Assist Division Presidents with the Final Strategic Plan Presentation
  • Provide support for the completion of the Corporate Workbook
  • You are willing to perform other duties as assigned

What you will need: (competencies, behaviors & attributes) 

  • Creative/Innovative
  • Critical Thinking
  • Detail Oriented
  • Passion
  • Persistence
  • Sense of Urgency

About you:

  • 5 + years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
  • Qualitative research skills in sourcing data to include leading focus groups, compiling data into logical charts, graphs, tables, and written form
  • System software experience with SPSS, CVENT, or other tools
  • Very strong written and verbal communication skills
  • Experience with housing database tools such as Zonda, Metra Study, or Handley Wood
  • Local Market knowledge preferred
  • Highly proficient in Excel, Work and PowerPoint
  • Very strong written and verbal communication skills

FLSA Status: Exempt

Will have responsibilities such as:

  • Office or non-manual work, which is directly related to management or general business operations
  • Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Report to Division/Corporate Office/Community daily and adhere to schedule
  • Ability to access, input, and retrieve information from a computer and/or electronic device
  • Ability to have face to face conversations with customers, co-workers and higher level manager
  • Ability to sit or stand for long periods of time and move around work environment as needed
  • Ability to operate a motor vehicle if applicable
  • Comply with company policies and procedure

Physical Demands:

  • Must be able to able to remain in a stationary position up to 50% of the time
  • The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job. 

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first.  In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

  • Competitive Compensation
  • Health Care - Medical/Dental/Visio​​n/Prescription​​ Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)


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