About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com.
Job Description Summary
The Senior Copywriter develops compelling creative concepts and high quality verbal content, within brand and on strategy in alignment to portfolio / business function supported. Creative support may include direct mail and email direct-to-consumer marketing, TD Banks web site, as well as off-site advertising and display tactics or retail merchandising, local and experiential activations, collateral and other print-focused marketing materials. Works in collaboration with the Head Copywriter, Brand Voice Lead, Digital & Retail Channel Strategists and designers who create the visual portion of concepts, the Senior Copywriter develops verbal concepts in response to a creative brief, addressing specific challenges and marketing objectives defined by the brief.
Executes the copywriting of Direct-to-Consumer, Digital Marketing or Print and Merchandising assets as prescribed by creative/marketing briefs under the direction of the Head Copywriter, Brand Voice Lead, Creative Director, Account team, Digital & Retail Channel Strategists, and clients
Provides copy for both small-and large-scale projects, from creative conception to completion
Brainstorms and strategizes with others within the In-house agency to develop creative direction with a focus on the messaging and tone
Develops unique solutions, new principles and concepts, utilizing data and research from internal / external resources and extensive knowledge of company and industry products, services and marketing strategies
Adheres to consistent use of language and strategies across portfolio / business function supported and demonstrates advanced copywriting expertise across a variety of marketing executions including but not limited to advertising, direct mail, marketing collateral, online communication etc.
Possesses a deep understanding of the brand voice and style, and ensures they are applied appropriately and thoroughly across all executions
Works with internal teams and clients in development and approval of strategic creative briefs
Maintains a thorough and current awareness of the competitive landscape as it pertains to communications and all media touchpoints
For on-site page content, participates in cross-department workflow to partner with Digital Channels' project managers and designers, providing copy deck needed for development and approving content in staging before final publishing release
Participates in an agile workflow to produce impact-focused, iterative results that are continuously improved through performance analysis and consumer feedback
Exhibits exceptional writing skills and proven success with writing for impact in DTC, Digital or Print and Retail communications, with an understanding of the psychology and strategy that drives response
Ensures adherence to compliance and regulatory guidelines. In addition, keeping informed of the business challenges and competitor strategies is critical for success
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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