The Creative Group Job - 31588079 | CareerArc
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Company: The Creative Group
Location: Beachwood, OH
Career Level: Mid-Senior Level
Industries: Recruitment Agency, Staffing, Job Board

Description

The Creative Group is working with a retail client for the role of a Content Manager. General Summary This position is responsible for growing and maintaining the retailer's brand voice. This position includes planning and managing content strategy for social media, public relations and copy across all channels. Principle Duties and Responsibilities - Create and execute the strategy for copy, social media so it aligns with top-level initiatives, supports omnichannel company goals and generates brand awareness - Develop the voice and content of the brand, including elevating editorial brand standards - Maintain a consistent brand identity across all postings and channels - Direct or edit copy for social channels, catalog, retail, Internet sites - Write and edit personalization for all Internet, retail & catalog - Execute fresh marketing initiatives and content for social campaigns and approve social content is on-brand - Create effective and persuasive creative presentations for internal and external use - Generate brand awareness and build advocacy through social media channels - Improve social media presence by growing existing channels while exploring new technologies for more customer engagement opportunities - Strategically track and target social media marketing initiatives to yield high-impact returns - Write or direct press releases, case studies, white papers, and other PR initiatives - Manage copy for advertising and communications campaigns - Proof all ads, promotions, mailers, etc. to maintain the integrity of the copy - Manage and assist direct reports in social media and copy. - Oversee initiatives, projects, and day-to-day tasks. Ensure all copy is properly executed and aligned between content channels Must have retail experience Must have experience overseeing others

Requirements

Consumer Marketing, Retail Marketing, Public Relations - Copywriter, Copywriting, Content Marketing, Corporate Social Media, Social Media Strategy, Corporate Branding, Omnichannel, Media Strategy, Brand Management


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