Job Title: Market Development Manager
Requisition ID: 183372BR
Location: Preferably based out of Carlsbad, CA; Waltham/Boston, MA; Salt Lake City/Logan/South Jordan, UT. Open to anywhere in the US
About Thermo Fisher Scientific!
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $35 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 90,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com.
How you will make an impact!
The Market Development Manager will demonstrate a thorough understanding of marketing strategy and tactics for launching new products within the Bioprocessing workflow with a focus on Single-Use Technologies. Knowledge of marketing campaign development and execution is expected. This candidate will help promote the team's focus of enhancing the customer experience in all aspects of the position's responsibilities. As well as will coordinate and liaison with both external and internal cross-functional teams to facilitate the conversion of marketing ideas and messages into effective programs/campaigns leading to revenue, improved customer intimacy, and growth in a dynamic environment.
What you will do:
Develops portfolio level marketing strategy and executes marketing programs to create brand awareness, generate leads, and nurture leads.
Contributes to the success of generating demand, supporting the global brand and determining optimal channel utilization.
Deploys marketing tactics utilizing a multichannel approach including print, digital, social and sales channels.
Executes and performs subsequent analysis of data from marketing campaigns, from which the preparation of reports and recommendations for future ventures might be required
Manages daily marketing operational activities, including social media presence, maintaining a media calendar, managing an event list & tracking
Assist in completing various marketing projects by processing them through the internal marketing planning system.
Regularly adhere to strict deadlines while keeping all active projects well organized and optimized.
May perform other related duties as required and/or assigned.
Travel up to 25% for work related activities
How will you get here?
Position may require Covid-19 vaccination and/or routine testing, per client discretion
Specialized experience of a minimum of 3 years in one of the following: digital, social, SEO/SEM, event, channel or content marketing
A minimum of 6 years of prior experience in a Marketing or Marketing Communications role
Experience in Bioprocessing/Bioproduction marketing and/or life science industry marketing
Experience in web and social media marketing a plus
Experience with Salesforce.com
Knowledge, Skills, Abilities
Highly organized, independent contributor able to deliver on plans and deadlines
Exhibits good judgment, remains flexible, and is able to quickly respond positively to rapidly changing priorities and circumstances
Team player who is prepared to go the extra mile to accomplish critical objectives and therefore drive business and financial outcomes
Exceptional communication skills as well as analytical, project management and planning skills necessary.
Strong experience with Microsoft Office tools, particularly Outlook, PowerPoint and Excel skills.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status
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