U.S. Bank Job - 31564872 | CareerArc
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Company: U.S. Bank
Location: New York, NY
Career Level: Mid-Senior Level
Industries: Banking, Insurance, Financial Services


Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.


Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience
- Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
- Strong organizational, interpersonal and team building skills
- Effective verbal, written and presentation skills
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals
- Strong decision-making and problem-solving skills
- Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
- Proficient computer navigation skills using a variety of software packages
- MBA or equivalent markers of high achievement are a plus

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