U.S. Bank Job - 39573399 | CareerArc
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Company: U.S. Bank
Location: United States of America
Career Level: Mid-Senior Level
Industries: Banking, Insurance, Financial Services

Description

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we're one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Job Description

We're looking for an outstanding Senior Growth Marketing Manager to help lead scalable and efficient customer acquisition and engagement programs for SMB customers using paid marketing channels.

You will be an early hire of the SMB marketing team that will help scale the user acquisition discipline at U.S. Bank. You will work with the head of SMB marketing to create a scalable process to help grow U.S. Bank user base through paid channels.

You will

  • Manage short- and long-term planning including goal-setting for the marketing team

  • Grow SMB portfolio of paid marketing channels and programs through daily optimizations for scale and return on investment

  • Find new investment areas to expand our marketing portfolio, owning test design, execution, analysis, and scaling the best opportunities

  • Leverage campaign and creative testing results to uncover growth and optimization opportunities

  • Conduct business and financial analysis to evaluate performance, determine and prioritize opportunities, and drive successful execution

  • Rigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success

  • Partner with our product, brand, digital and business operations teams to launch new campaigns and initiatives

  • 7+ years of work experience, with growth marketing and user acquisition experience or another data-driven and impact-oriented role at a high-growth company

  • Strong quantitative and analytical abilities: you can pull your own data to answer your questions, and develop insights to take action from that data. Experience writing SQL queries and proficiency with data visualization tools (Tableau) strongly preferred.

  • A penchant for translating your skills to new channels and projects - you tackle new challenges and channels strategically and carryover best practices or ideas from previous campaigns.

  • Familiarity with mobile advertising and marketing channels (i.e. paid ads, SEO, DM, email) and concepts (attribution, LTV, CAC, return on investment, payback periods)

  • Basic Qualifications

  • Bachelor's degree, or equivalent work experience

  • 10 or more years of related experience in growth marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

  • Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services

  • Strong organizational, interpersonal and team building skills

  • Excellent verbal, written and presentation skills

  • Agility in thinking and delivery, along with proven ability to take direction in support of company goals

  • Strong decision-making and problem-solving skills

  • Proven ability to independently manage multiple projects and assignments that are completed on time and on budget

  • Proficient computer navigation skills using a variety of software packages

  • MBA or equivalent markers of high achievement are a plus

“Salary range reflected is an estimate of base pay and is for the primary location.

Base pay range may vary if an offer is made for work in a different location.”

Benefits: 
Take care of yourself and your family with U.S. Bank employee benefits.  We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve.  That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.

Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers.

EEO is the Law
Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal EEO is the Law poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.


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