Volkswagen Group of America Job - 30102450 | CareerArc
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Company: Volkswagen Group of America
Location: Herndon, VA
Career Level: Associate
Industries: Automotive, Motor Vehicle, Dealers


VW. Two letters. Endless opportunities. A bright future.
The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker and is on the road to number one. Come join our team and you could be part of that ride. For our employees, Volkswagen stands for more than just efficient and sustainable products - it's an expression of who they are and how they move through life. Become a part of the Volkswagen of America experience and work with people who are passionate, innovative, enthusiastic, and high performing team players. Everyone deserves a better car and everyone deserves a better company - it's a Volkswagen thing
Role Summary

The Product Specialist for MEB vehicles supports the Product Manager to define and manage the market oriented product offering for the MEB product family for the US market throughout their entire product lifecycle. The Product Specialist MEB works in close alignment with all VWoA sales & marketing departments, the NAR region and the G4 NAR project organization on the product's feasibility & definition, and drive requirements to implement successful Battery Electric Vehicles (BEVs) from Volkswagen in the U.S. This person is expected to:

  • Support Product Manager of the assigned model(s) – cradle to grave. All lifecycle planning actions - from advanced planning (full model changes) to launch of each model year.
  • Ensure implementation of "buildable" product configurations during the planning phase of each new vehicle. Ensure the final consistency & correctness of the product specifications prior to the launch phase of the vehicle.
  • Support Product Manager in the development, implementation & coordination of strategic launch plans, ensuring the effective launch of new vehicle platforms, vehicle facelifts, model year change-over & lifecycle action models for a select portfolio of vehicles within the Volkswagen line-up for the U.S.
  • Provide insight and develop cohesive briefs to support VW brand's e-Mobility Strategy for U.S. market, including models, market requirements, feasibility, etc.
  • Co-develop, implement & coordinate strategic launch/lifecycle measures, to support sales objectives for assigned models.
  • Supports model year launch and introduction on annual basis
  • Coordinates with all Wolfsburg departments to ensure that vehicle program is aligned and represented correctly gaining approval as needed in Wolfsburg organization.
Reports to the Product Manager Role Responsibilities Operational Responsibilities
  • Support Product Manager in developing U.S. customer requirements and driving into product specifications & development, including:
    • Segment and model equipment/features
    • Model assumptions
    • Pricing
    • Positioning
    • Color & trim commission
    • Lifecycle strategies
    • Support Product Manager with assigned models throughout all milestones in development process to ensure all U.S. input is delivered to project teams
    • Drive U.S. product requirements through VW AG & NAR Region to ensure competitive offer
    • Communicate internal positioning & strategy, content, pricing, & feature benefits of defined vehicles
    • Manage offer structure & confirm initial set-up of MBV or the internal product information & communication services for defined vehicles
    • Ensure consumer and industry research results are incorporated into model planning & strategies.
    • Validates marketing materials including brochure, digital, copy, etc. for product accuracy.
    • Supports creation, implementation, and communication of model year change points, including sales configurations, throughout lifecycle of the vehicle.
    • Responsible for validation of Monroney labels, conducts port checks as part of annual model year process.
    • Determine, implement, & communicate model year change points, including sales configurations, throughout lifecycle of the vehicle
    • Works closely with the Product Manager to determine build-out strategies for each model year & end of the model's lifecycle
    • Support development/definition on U.S. VW e-Mobility strategies & models
    • Maintain knowledge on market development, competitive strategies & emerging business models


Years of Experience
  • 5 – 8 years of experience
  • Bachelor's Degree in Engineering, Marketing, Business
Education –Desired
  • MBA
  • Analytical and conceptual thinking – using logic and reason, creative and strategic
  • Ability to work in a cross-culture environment
  • Proficient use of marketing research sources, data analysis, and publishing product information
  • Communication skills – interpersonal, presentation and written
  • Computer savvy – skilled in the use of software
  • Influencing and negotiation skills
  • Communication skills – interpersonal, presentation and written
Specialized Skills-Required
  • 5-8 years automotive industry experience in Product Engineering/Product Planning/ Marketing, Business Development and Management
  • U.S. Automotive market experience
  • Project development experience
Specialized Skills-Desired
  • OEM/Tier 1 supplier experience
  • German language skills
Work Flexibility
  • Travel, domestic & international, up to 15% may be necessary

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.


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