Loyalty Program Manager Job Listing at Academy Sports + Outdoors in Katy, TX (Job ID R285057)

Description

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Education:

• Bachelor's degree in relevant field of study or equivalent years of related work experience required

Work Experiences:

• 4+ years of experience in B2B Loyalty or Credit marketing
• Large volume retail marketing experience preferred

Skills:

• Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels both internally and externally
• Knowledge and understanding of credit marketing principles and results analysis
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
• Demonstrated analytical, organizational, problem solving and creative thinking skills with the ability to extract insights from data
• Excellent business planning and development skills
• Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision, independently and within a team setting
• Ability to effectively prioritize workload in a fast paced, frequently changing environment

Responsibilities:

• Manage loyalty program marketing execution within enterprise loyalty strategy to drive improved retention, engagement and satisfaction of rewards members
• Create unified marketing calendar to drive program acquisition and engagement goals for the loyalty program and aligns to broader loyalty strategy
• Develop clear, concise project briefs and timelines to align stakeholder execution across marketing and support functions
• Ability to independently project manage marketing campaigns from briefing to execution and final measurement recapping
• Works with cross functional stakeholders to plan and execute campaigns to test customer hypothesis, benefits, rewards and experiences to continually improve the loyalty program
• Executes targeted promotional campaigns to rewards members including forecasting results, campaign delivery and post campaign measurement
• Support the Director Loyalty Marketing in the creation of a loyalty roadmap and backlog of prioritized benefits testing
• Ensure seamless integration of loyalty marketing campaigns across outbound paid media, owned channels and point of sale experiences that delivers clear understanding of program value proposition
• Collaborates with store operations and customer care to ensure team members are trained, engaged and accountable for driving acquisition and engagement of rewards members
• Oversees the creative development, compliance and proofing execution for all outbound marketing content for the loyalty program
• Forecasts, tracks and provides regular reporting for budgeted costs, promotional margin impacts and program results to department and enterprise leadership teams
• Develop a thorough understanding of Academy policies, procedures, and safety rules
• Duties may change; team member may be required to perform other duties as assigned

Physical Requirements & Attendance:

• Regular attendance required
• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.​