Description
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. *Summary:* The Senior Data Scientist at CVS Health spearheads innovative strategies, leveraging advanced analytics and consultative problem-solving to drive incremental membership and margin for Aetna B2C Marketing segment. Collaborating closely with cross-functional teams, including product-pricing, sales, campaign operations, digital marketing analytics, and data growth analytics colleagues, this role ensures a cohesive and synergistic approach to achieving overarching growth objectives. Key Responsibilities: * Develop Evidence-Based B2C Marketing Strategies by creation of models such as Segmentation, LTV, Marketing Mix, Survival, and propensity models, implementation of A/B testing and experimental design with impact measurement/tracking and development of dashboards/reports to facilitate data-driven insight generation and decision-making. * Drive analytical innovation to address unresolved B2C Marketing challenges. * Attend weekly strategy, reporting, and update meetings throughout the year. * Discuss the efficiency, growth, and value of ongoing marketing campaigns. * Lead pre-campaign setup for B2C campaigns, including audience pulling, data cleaning, and audience sizing to budget. * Ensure onboarding of final approved audiences to the current advertising platform. * Utilize Test/Control Analysis and media data to measure campaign incrementality and identify future improvements. * Evaluate and report on advertising spend in-flight, providing insights on overall ad standard performance. * Conduct after-campaign reporting, aligning enrollment with paid advertising campaigns and report on enrollment/audience quality and engagement, verifying audiences and overseeing the deployment of direct mail and emails. *Required Qualifications:* * 3+ years of analytically driven experience in B2B and/or B2C marketing and/or growth strategy. * 3+ years of recent hands-on modeling experience using statistical (frequentist and/or Bayesian), machine learning, or deep learning methods. Use cases include multi-touch attribution (MTA), marketing mix models (MMM), and/or customer segmentation. * 3+ years of programming experience with Python or R, SQL, Tableau (or similar visualization tools). *Preferred Qualifications:* * 6+ years of model development in a marketing context in Insurance space * 3+ leading projects and meetings with stakeholders * Experience with GCP a plus. * Strong understanding and practical experience in various types of AI, including machine learning, deep learning, and other emerging AI technologies relevant to growth analytics in the healthcare space. * A proven track record of cross-collaboration in a matrixed organization. *Education* Bachelor's degree in business or quantitative field, or an equivalent combination of formal education and experience. *Pay Range* The typical pay range for this role is: $106,605.00 - $206,000.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit [jobs.CVSHealth.com/benefits](https://jobs.cvshealth.com/benefits) We anticipate the application window for this opening will close on: 05/01/2024CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work. CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [ColleagueRelations@CVSHealth.com](mailto:ColleagueRelations@CVSHealth.com) If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.
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