CRM Marketing Administrator Job Listing at Gonzaga University in Spokane, WA (Job ID 21243)

Description

Elevate your career as the CRM Marketing Administrator at Gonzaga University, where creativity meets impact! As a pivotal member of our central marketing & communications department, you'll spearhead initiatives to propel the university's brand identity forward, drive fundraising efforts, and boost enrollment numbers. Joining our dynamic creative team, you'll collaborate with a diverse array of talent including graphic designers, writers, project managers, photographers, and videographers, innovating and strategizing in a thrilling, fast-paced environment.

You'll be the driving force behind strategic and imaginative solutions that resonate with our audience and propel our university's mission forward. Through your commitment to excellence in the configuration, maintenance, and support of our Salesforce Marketing Cloud platform, you'll serve as a key pillar of support for our university partners. This includes managing user accounts, creating and scheduling email campaigns, providing post-campaign reports, setting up user journey workflows, and providing training and technical support to users. Your knack for creative problem-solving and unwavering client service will set the standard for excellence, ensuring that every project exceeds expectations.

The ideal candidate will have a strong background in marketing automation, email, and digital marketing, and a proven track record of success in implementing and managing CRM platforms such as Salesforce Marketing Cloud

At Gonzaga University, we're not just looking for a CRM Marketing Administrator —we're seeking a visionary leader who thrives on pushing boundaries and leaving a lasting mark. If you're ready to unleash your creativity in an environment that values innovation, collaboration, and impact, then join us on our journey to inspire, educate, and transform lives. Let's create something extraordinary together at Gonzaga University.

The budgeted annual salary that the University reasonably expects to offer for this position is $55,000 – $60,000 DOE.

The full internal range is $54,698 – $74,003 annually.

Essential Functions

• Configure and maintain the Salesforce Marketing Cloud platform, including user accounts, data management, and email campaigns.
• Provide technical support and guidance to users of the Salesforce Marketing Cloud platform.
• Configure new business units and use cases of Marketing Cloud across the university.
• Oversee quality assurance checks within Marketing Cloud.
• Conduct training and cultivate power users among those in marketing roles across the University.
• Ensure a secure data environment and transmission practices that adhere to university policies, protocols, and guidelines.
• Keep a pulse on emerging Marketing Cloud apps, features, and functionality and make recommendations for the adoption of solutions from the Salesforce App Exchange and/or Marketing Cloud Hub Exchange.
• Collaborate with cross-functional teams to ensure the successful implementation and utilization of the Salesforce Marketing Cloud platform.

• Convert communication plans into comprehensive marketing automation workflows.
• Create and schedule email campaigns, including design, testing, deployment, and post-campaign reports.
• Document constituent communication journeys and mapping information flows.
• Apply critical problem-solving to deliver custom communication solutions.
• Implement development best practices across multiple communication mediums including email, SMS, digital assistants (e.g. chatbots), app push notifications, and emerging engagement methods.
• Effectively leverage marketing technologies such as Journey Builder and Flow.
• Utilize Marketing Cloud to manage data extensions, subscriber lists, and segmentation groups.
• Manage the reporting, dashboards, and other analytics outputs for Marketing Cloud campaigns and capably conduct regular presentations of results to stakeholders.
• Review and adapt communication plans to shifting trends and product evolution.
• Work in a highly collaborative environment with professionals in creative/design, social media, content development, data management, analytics, web development, and other marketing-related fields.
• Monitor and analyze campaign performance, and provide insights and recommendations for improvement.
• Stay up-to-date with new features and best practices within the platform and the fields of marketing automation, email marketing, and digital marketing.

• Other duties, as assigned, by the department.

• Two (2) years of experience with CRM and marketing automation platforms. Six (6) years of experience may be substituted in lieu of education requirement.
• Strong understanding of marketing automation concepts and best practices.
• Experience with email marketing and campaign management.
• Experience with data management and segmentation in CRMs platforms.
• Proficiency with HTML and CSS.

• Two (2) years experience as a Salesforce Marketing Cloud administrator or similar role strongly preferred.
• Two (2) years experience with data management and segmentation in Salesforce Marketing Cloud strongly preferred.
• Certified Marketing Cloud Administrator.
• Certified Marketing Cloud Email Specialist.
• Understanding of content personalization and basic programming concepts.
• Experience with AMPscript.
• Proficiency with mobile and responsive email design.
• Familiarity with higher-level functions such as developing Entity Relationship Diagrams (ERD), and conducting gap analysis between Marketing Cloud functionality and organization requirements.
• Excellent communication skills. Ability to communicate with various levels of users to understand to problem and present solutions to stakeholders.
• Experience working in a university environment.
• Positive attitude, proven ability to work successfully with diverse populations, and demonstrated commitment to promote and enhance diversity and inclusion.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Ability to support Gonzaga's Institutional Work Values by focusing on continual improvement, promoting excellence in professional practice, sharing responsibility for mission identity, affirming commitment to human dignity, advancing a culture of inclusiveness, stewarding university resources, and cultivating individual and community accountability.

• Remain in a stationary position 70% of the time.
• Wrist and hand movement related to computer work.
• Bend, stoop, kneel, stretch and reach.​
• Ability to prep for and attend meetings and events across campus in various weather conditions .
• Pick-up, carry and move items up to 25 lbs.