Inspire Brands Job - 37260925 | CareerArc
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Company: Inspire Brands
Location: Atlanta, GA
Career Level: Executive
Industries: restaurants

Description

The VP of Consumer Connections leads the management of all Jimmy John's owned channel/1:1 personalization and loyalty marketing efforts. This role will be responsible for developing digital consumer strategies and programs, to develop the business case and build a cutting edge direct-to-consumer digital marketing program.


 

RESPONSIBILITIES

  • Lead digital strategy for 1:1 personalization marketing efforts.

  • Lead the FFR loyalty program and develop loyalty 2.0.

  • Cross-functional management between agencies and Inspire/JJ internal teams.

  • Team Management and participation in miscellaneous projects.

EDUCATION & EXPERIENCE QUALIFICATIONS

  • 4 year Bachelor's degree in Marketing or Communications.

  • Graduate Degree Preferred.

  • 7-10+ years marketing experience.

  • Experience leading a team.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

  • Professional experience in strategic planning and consumer marketing, relationship marketing, CRM and digital marketing (SEM/SEO, email, targeted display, social).

  • Prior professional experience in creating successful 1:1 and Loyalty programs in the restaurant/retail/hospitality or CPG environment.

  • Proficient in using Microsoft PowerPoint, Excel and other relevant software programs.

  • Excellent communication skills and presentation ability to present complex data in multiple mediums to multiple audiences including public speaking and written (including electronic communications).

  • Available to travel 1-2 times a quarter.


 

Calling all Rockstars. At Jimmy John's, we make kick a$$ sandwiches and we make ‘em freaky fast. If you're a go-getter, a hustler, or an ordinary person who does extraordinary things, working at Jimmy John's will be your jam. Sound like you? Yeah, we thought so. Answer the call, Rockstar.

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

#LIIB
 


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