Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Global B2B Product Marketing Manager The CompanyMastercard has rapidly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard's Integrated Marketing and Communications organization, the Global Marketing team for Product & Engineering is accountable for end-to-end B2B & product marketing. This includes leveraging customer, market and business insights and market knowledge to help identify, test and refine product concepts, positioning and differentiation; developing sales enablement and B2B2C tools; and developing, executing and scaling marketing plans globally.
The Global B2B Marketing Manager develops marketing solutions to drive business with customers and end consumers. Initiatives will leverage Mastercard's assets and marketing platforms, delivering a consistent and differentiated consumer and stakeholder experience.
• Do you have a passion for marketing?
• Are you respected for your creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment?
• Do you set challenging goals for yourself and others to drive initiatives forward and deliver tangible results?
We're recruiting for an experienced B2B marketer to join the team and help drive growth for our Acceptance Solutions business. The candidate should be excited to taking on new challenges and work with exceptional colleagues around the globe to accelerate awareness and product sales.
The Role
• Define and articulate customer-led value propositions, positioning, compelling proof points Mastercard's products and solutions.
• Develop B2B marketing strategies and assets to fuel go to market plans for multiple digital and physical acceptance solutions.
• Lead content development, production and execution of B2B, B2B2B and B2B2C materials and campaigns.
• Partner with regional and local country marketing teams to leverage global assets for local campaigns.
• Coordinate with events team and/or lead activations at industry events or sponsorship properties.
• Partner closely with our Product teams throughout the product development and commercialization process.
• Ensure all content and creative execution aligns with Mastercard brand standards and guidelines.
• Manage schedules and budgets for campaigns and content development.
• Be an active collaborator with colleagues across the Mastercard Marketing & Communications community.
About You
• Comfortable working with senior stakeholders to understand their requirements, build out plans and implement them.
• Considerable marketing experience (5+ years), particularly in B2B and product marketing.
• Demonstrated success in translating complex product and/or technical information into clear customer narratives.
• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations.
• Strong leadership and standing; skilled at operating in a cross-matrixed organization with sensitivity to partners.
• Passion for the customer and user experience.
• Proven ability to build collaborative working relationships with stakeholders at the global/regional or local level.
• Sensitivity for multi-cultural, diverse background.
• Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products.
• Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
• Ability to manage multiple projects, manage creative resources.
Experience Required
• Bachelor's degree
• Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, and developers.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Apply on company website
Find Connections via Linkedin
