Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and Summary
Product Analyst Perform in-depth analysis of user behaviors when using Merchant Insights and Analytics products to gain insights into customer touchpoints and opportunities for performance and UX optimization.As a Web Analyst, you will be responsible for analyzing website traffic, as well as user behavior and conversion data in API, web, and mobile UI to identify opportunities for improvement of our products and inform strategic decisions. Your insights will play a crucial role in enhancing our user experience and maximizing performance.
All About the Role
Plan, develop and manage web and mobile user, campaign, and channel tracking.
Produce reports, insights, and recommendations for the Management team.
Determine most important KPIs to track and write technical documentation for the development team.
Utilize web analytics tools such as Adobe Analytics to effectively track and analyze website traffic, user engagement and conversion metrics.
Perform in-depth analysis of user behaviors and segments to gain insights into customer touchpoints and opportunities for performance optimization.
Prepare and co-ordinate the completion of various data and analytics reports to support decision making, strategic planning and track KPI performance to track the effectiveness of digital experience initiatives and measure success.
Develop dashboards and carry out communication of key findings, actionable insights, and recommendations to stakeholders.
Foster productive working relationships product and content owners to advance web analytics event tagging, ensuring effective measurement of site traffic and behavioral activity from direct and indirect sources.
Provide guidance to team members on interpreting analytics data through the creation of
knowledge sharing and training opportunities.
All About You
Strong quantitative analytical skills.
Experience with website, mobile app and web app tracking.
Experience with analyzing performances of marketing campaigns (Paid PPC campaigns, social campaigns and affiliate channels)
In-depth knowledge of web analytics and business Intelligence tools (PowerBI, Splank, Tableau, HotJar etc.).
Payments industry experience, merchant experience and API tracking experience is a plus.
Ability to collaborate with technical and non-technical teams.
Critical thinker and problem-solving as well as time-management skills.
Excellent storytelling and presentation skills, along with the ability to communicate complex ideas to non-technical stakeholders.
Skilled at working effectively with cross functional teams in a matrix organization.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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