Analyst, Digital Analytics
The Coordinator, Analyst, Digital Analytics will be a valuable contributor to Panera's burgeoning data-driven digital strategy. This individual will support the broader Digital Commerce team as a resource for in-depth A/B or multivariant test analysis across our digital properties (both web and native app) relate to web & app features, UX/design enhancements, merchandising, personalization (audiences, offers, recommendations), and more.
This individual will bring a passion for learning and data-informed decision making that shapes holistic view of our business with consideration for all aspects of the customer experience—from front-end digital experience through order fulfillment and customer service.
The primary responsibilities of this job include, but are not limited to:
Participate & assist with test strategy, design, execution, and quality assurance.
Partner with Sr Analyst and managers to collaborate with peers across product management, user experience/design, merchandising, IT and analytics through test setup and validation.
Participate in deep-dive analytical research to uncover customer insights and optimization opportunities.
Work alongside the Sr Analyst and management team to leverage a robust existing analytics & optimization toolkit in the journey to deeply understand the customer experiences and highlight opportunities to improve conversion and sales.
Support the Digital Commerce team researching digital data to uncover testable hypotheses along with business partners.
First pass author, share, and iterate on analyses, dashboards, and reporting related to A/B tests
Lifts, sample size, and confidence calculations
User experience and conversion insights
Statistical analysis of test distributions, audiences/segments, and overall test validity
Experience optimization opportunities & test iteration hypotheses
QA and validate testable experiences for accuracy and ensure low test execution failure rates.
Research & develop testable hypotheses.
Ensure technical efficacy of testing tool and underlying data.
Assist with the preparation and presentation of insights leveraging data visualization and succinct communications for stakeholders
Bachelor's Degree in Business (Marketing, Economics, Finance), Information Technology, or Mathematics/Statistics is preferred.
1+ years of advanced analytical experience with digital product analytics, web analytics, or digital testing (minimum 1 years of digital/web testing or analytics experience specifically).
Proficiency in digital testing tools and processes, experience in Adobe Target strongly preferred.
Proficiency in digital analytics tools and processes, experience in Adobe Analytics strongly preferred.
Strong communication skills to present ideas and persuade action.
Expertise in data visualization
Expert-level knowledge of Microsoft Excel
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