Valley Bank Job - 48836031 | CareerArc
  Search for More Jobs
Get alerts for jobs like this Get jobs like this tweeted to you
Company: Valley Bank
Location: Morristown, NJ
Career Level: Associate
Industries: Banking, Insurance, Financial Services

Description

Responsibilities include but are not limited to:

  • Build measurement capabilities to optimize marketing investments across commercial and consumer products and channels.
  • Partner with marketing and line-of-business teams to develop marketing and campaign strategies.
  • Develop and execute a roadmap to capture digital data and deliver behavioral insights.
  • Inform the measurement and optimization of digital customer journeys to improve customer experience.
  • Develop and execute a marketing-technology platform strategy, focused on efficiency and effectiveness.
  • Lead the development of targeting models to improve marketing efficiency.
  • Lead a team of high-performing data scientists and business analysts; develop talent to increase data-driven marketing maturity by defining direction and applying best practices and tools.


 Apply on company website