In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. UCR is a world-class research University with an exceptionally diverse undergraduate student body. Its mission is explicitly linked to providing routes to educational success for underrepresented and first-generation college students. A commitment to this mission is a preferred qualification. The campus is a living laboratory for the exploration of issues critical to growing communities air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel. University Extension is the continuing and professional education division of the University of California, Riverside offering over 80 programs and certificates to domestic and international students. Reporting to Extension Chief Experience Officer the Associate Director of Marketing and Communications is responsible for the development and implementation of the organizations marketing strategies. This role is accountable for marketing strategies to identify prospective leads, internal and external communication development, branding, marketing research, forecasting, advertising, and student relationship management. Under the direction of the Chief Experience Officer, the incumbent will be key in pivoting the focus of the organization's marketing initiatives to support a meaningful quality student journey. Education Education Requirements Degree Requirement Bachelor's degree in related area and/or equivalent experience/training. Required Advanced Degree in related area. Preferred
Experience Experience Requirement 8 - 13 years of related experience. Required Five years experience managing or supervising a marketing function. Preferred Experience in digital and multi-channel marketing. Required Previous supervisory/managerial experience. Preferred Experience working in higher education. Preferred
Minimum Requirements Strong market research, analytical, and problem recognition/avoidance/resolution skills.
Strong knowledge of current and emerging industry requirements and best practices in areas of marketing.
Strong interpersonal communication and political acumen skills, including advanced skills to effectively represent the campus with other internal and/or external constituencies.
Strong skill in managing staff including selection, training, evaluating and mentoring staff at all organizational levels; skill in taking corrective action with staff as required.
Strong skills to produce results and achieve predetermined goals within budget and time constraints.
Strong knowledge of the campus, including its mission, vision, achievements, infrastructure, products and services.
Strong skill in strategic planning, to effectively organize resources, establish priorities, and achieve desired results.
Strong knowledge of applicable University policies and state and federal laws regarding copyright and other licensing issues.
Familiarity with CRM functionality.
Understands data and analytics and uses these insights to develop marketing campaigns and measure its effectiveness.
Skilled at budget and resource management.
Skilled at interpreting and applying market research data to strategic plans.
Ability to engage and influence cross-functionally and collaboratively within an organization.
Knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies
Preferred Qualifications Experience with marketing self-supporting education programs
Experience with marketing higher education programs including continuing education and professional development programs.
Knowledge of University Extension, it's achievements, mission, goals, vision, infrastructure and products and services.
Additional Information In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel.
UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.
- UC Riverside was included in the (August 2018) edition of The Princeton Review's "The Best 382 Colleges."
- Shanghai Jiao Tong University (August 2017) Academic Ranking of World Universities ranked UC Riverside among the top 151 institutions. This survey bills itself as "the most trustworthy precursor of global rankings of the world's top 500 universities."
- In 2016, UCR was recognized for graduation rate success by the Association of Public and Land-Grant Universities (APLU) for achieving near parity across racial-ethnic, socio-economic, and gender boundaries.
- UCR ranks among the Top 15 Public Research Universities in the nation, as identified by the 2017 Washington Monthly.
- In 2017, two separate reports from the Education Trust celebrated UCR as a national leader for African American and Latino student success. UCR was one of just three schools to be named top-performing institutions in both reports and the only California campus recognized among 18 top-performing colleges and universities in the nation for high black student graduation rates.
The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.
For information about our generous employee benefits package, visit: Employee Benefits Overview
Apply on company website